The intent to diversify has become close to universal. Little of it has yet turned into action, because qualifying an alternative source is a technical project with its own timeline.
8 August 2026 · 4 min read Read → Cost & spend optimisationOnly 54% of enterprise software licences are used, and renewal prices are rising at 12.2% while the pricing model shifts from the seat to the meter.
8 August 2026 · 3 min read Read → Category strategyAI spending is growing at close to half a year in most organisations, with no single owner of the total and no figure anyone can state with confidence.
8 August 2026 · 3 min read Read →A short note from MomentumX when there is something worth reporting — the research behind these pieces, and what it means for a category owner. No more than monthly.
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